My current Social Media Marketing Strategy — Weekly Book Sales System
The Basic Strategy
The goal is to create consistent, low-effort content that reaches different types of book buyers for my Spicy Fae Urban Fantsy without making every post feel like an advertisement.
I use the same core content across platforms rather than creating separate content for every platform. Now how long before I see results in both sales and social media interaction? Who knows, but as I use this blog as part of my a #POWL (Proof of Writers Life) so that I can avoid the current AI witchhunt in the creative industry so I will probably do updates on this in the future.
Cross-Posting
I cross-post my content to:
- TikTok
- Facebook, where appropriate
I create both:
- Short-form videos
- Static posts/carousels/slides
The same idea can often be turned into both a video and a carousel.
Video Strategy
My videos do not need to tell a complete story or use a sequence of multiple clips.
The goal is to stop the scroll.
I use:
- Approximately 5-second clips
- Strong visual backgrounds
- A heading or hook
- A quote, trope, opinion, question, or other short piece of text
- Trending audio when appropriate
The video should be immediately understandable, even if someone only watches it once.
Trial Reels
Videos are posted as Trial Reels where possible.
The purpose is to test hooks, quotes, ideas and visual styles and see what gets reach and engagement before spending more time developing or reusing similar content.
The Five Buyer Types
My content should speak to different reasons people buy books.
1. The Amiable — The Trust-Seeker
“Other readers loved it, so I might love it too.”
They need social proof and emotional reassurance.
2. The Analytical — The Researcher
“Tell me exactly what I'm getting.”
They want tropes, expectations, character information and details.
3. The Expressive — The Vibe-Chaser
“Make me FEEL something.”
They buy because of mood, chemistry, aesthetics, tension and emotional impact.
4. The Driver — The Value-Hunter
“Why should I buy this now?”
They respond to deals, availability, incentives and direct calls to action.
5. The Wildcard — The Community Reader
“This looks fun. I want to interact.”
They respond to humour, trends, polls, memes and community content.
MONDAY — POWL + The Expressive
#POWL — Proof of Writers' Life
Monday is my planning day.
#POWL means Proof of Writers' Life.
The content shows what I am currently doing as a writer, but it is aimed at readers rather than other writers.
The reader should feel like they are getting a peek behind the curtain of the book they are reading or waiting for.
#POWL Content Ideas
- “Currently writing…”
- Photo/video of today's writing setup
- Screenshot of a word count
- “I just wrote the scene where…”
- “Today's chapter contains…”
- “This character is currently making my life difficult.”
- “I have no idea what I'm doing, but apparently my characters do.”
- Draft progress
- Editing progress
- Cover/release preparation
- Sneak peek at a scene
- “You are not ready for what happens next.”
- A tiny, spoiler-free tease from the current draft
Important
#POWL is not writing advice.
It is not:
“Five things authors should know about outlining.”
It is:
“I just finished writing the scene where Lyra finally discovers…”
The reader gets to feel involved in the creation of the story.
Monday Buyer: The Expressive — The Vibe-Chaser
The Expressive reader buys based on mood, aesthetics, chemistry, tension and emotional impact.
They want to experience the book before they buy it.
Best Content
- Spicy quotes
- Romantic tension
- Emotional quotes
- Character banter
- Aesthetic visuals
- Mood boards
- Character edits
- Dramatic dialogue
- Trending audio
- “If you like…” content
Quick Ideas
- “I don't want a nice Fae man. I want a problem.”
- Ryn quote over a dark aesthetic clip
- Kael quote over a fire-themed clip
- Lyra + Ryn tension
- “Things I want from my fictional Fae boyfriend”
- “Enemies-to-lovers readers, come here.”
- “If you like dangerous men with questionable morals…”
- Fire vs. shadow
- Kael vs. Ryn
- Warm quote vs. cold quote
Video Formula
5-second clip
Heading/Hook
↓
Quote or emotional payoff
↓
Cover/CTA if appropriate
The video does not need to explain the book.
Its job is to make the reader think:
“I need to know more.”
TUESDAY — The Amiable
The Trust-Seeker
The Amiable reader needs social proof.
Instead of telling people that Frostbird Reborn is good, I show them that other readers enjoyed it.
Best Content
- Five-star reviews
- Goodreads reviews
- Kindle reviews
- Reader messages
- Fan mail
- Reader reactions
- Screenshots
- “Readers are saying…”
- Emotional reactions
Quick Carousel Idea
Slide 1:
“I was having a perfectly normal day until someone posted this review about my book…”
Slide 2:
The actual reader review.
Other Ideas
- “Things readers have said about Frostbird Reborn”
- “When a reader understands your character perfectly”
- Favourite review of the week
- “This reader gets it.”
- Reader reaction to Ryn
- Reader reaction to Kael
- “The review that made my day”
- “You guys are making me emotional.”
Video Version
Use a 5-second aesthetic clip with:
Heading:
“When a reader sends you THIS…”
Then show the review or a short section of it.
Main Goal
Build the feeling of:
“Other readers are here, and they loved it.”
WEDNESDAY — The Analytical
The Researcher
The Analytical reader wants information before committing to a book.
They want to know whether the book is exactly what they are looking for.
Best Content
- Tropes
- Micro-tropes
- Character dynamics
- Content warnings
- Spice level
- Genre
- Subgenre
- World-building
- Series information
- Reading order
- “If you like X…” comparisons
Frostbird Reborn Trope Ideas
- Enemies-to-lovers
- Fated mates
- Touch her and die
- Shadow Fae
- Fae politics
- Only one bed
- Reincarnation
- Prophecy
- Murder mystery
- Hidden magical world
- Dangerous supernatural men
- Modern/Boston urban fantasy
Quick Carousel Ideas
“Is Frostbird Reborn your kind of book?”
Then list the exact elements.
Or:
“Frostbird Reborn in 10 tropes.”
Or:
“Before you start Frostbird Reborn…”
Or:
“Meet the Phoenix brothers.”
Or:
“Kael vs. Ryn: Which one is your problem?”
Video Version
Use a 5-second clip with a clear list.
For example:
Your sign to read a Fae romance with:
Enemies-to-lovers
Fated mates
Touch her and die
Shadow Fae
Only one bed
The viewer gets the information immediately.
Main Goal
Make the reader think:
“This book was basically written for me.”
THURSDAY — The Driver + Angsty Escapist
The Driver — The Value-Hunter
The Driver wants a reason to act now.
They respond to:
- Kindle Unlimited
- Sales
- Limited-time prices
- Bonuses
- Preorders
- Discounts
- Freebies
- Series availability
- Direct calls to action
Quick Ideas
- “Read Frostbird Reborn on Kindle Unlimited.”
- “Start the series today.”
- “Your next Fae romance binge starts here.”
- “Looking for your next fantasy romance?”
- Current sale
- Current promotion
- Book 1 availability
- “Read now”
- “Available on Kindle Unlimited”
Main Goal
Make the buying decision easy.
What is it? → Why should I read it? → Where do I get it?
Thursday Bonus: The Angsty Escapist
This reader buys because they want an emotional gut punch.
They want:
- Angst
- Vulnerability
- Rejection
- Emotional breakdowns
- Romantic tension
- Grovelling
- High stakes
- Fear of losing someone
- Powerful heroes becoming emotionally vulnerable
The Angsty Escapist doesn't necessarily need a detailed plot explanation.
They need to feel something immediately.
Quick Ideas
- “He thought sorry would be enough.”
- “The moment he realizes she's actually leaving.”
- “When the powerful man finally breaks.”
- “He would burn the world for her. She isn't sure she wants him to.”
- A painful Lyra/Ryn quote
- A vulnerable Kael quote
- Emotional character moment
- “POV: The man who never begs finally does.”
Video Formula
Use a 5-second cinematic clip.
Heading:
“POV: He finally realizes what he's about to lose.”
Then:
Emotional quote
No complicated sequence is necessary.
The purpose is the emotional hit.
Main Goal
Make the reader think:
“Oh no. I need this.”
FRIDAY — The Wildcard
Community + Entertainment
Friday is the low-pressure day.
The audience has reached the end of the week and is looking for something easy and entertaining.
This content is less about selling and more about interaction and visibility.
Best Content
- Memes
- BookTok trends
- Funny videos
- Relatable reader content
- Author humour
- Polls
- “Would you rather?”
- Character debates
- “Choose one”
- Community questions
- Collabs
- Trending sounds
Quick Ideas
Fae Edition
- Kael or Ryn?
- Fire or shadow?
- Light Fae or Dark Fae?
- Dangerous or protective?
- Enemies-to-lovers or fated mates?
- One bed or forced proximity?
Reader Questions
- “What's your favourite Fae book?”
- “What's your favourite fantasy trope?”
- “What's your biggest fictional-man red flag?”
- “Describe your current read using three emojis.”
- “Give me your most controversial book opinion.”
Memes
Me: I don't need another fictional boyfriend.
Also me: enters Umbravale.
The Content Funnel
The week should move readers through different stages.
MONDAY — ATTRACT
“That looks good.”
Use mood, aesthetics, quotes and #POWL.
TUESDAY — BUILD TRUST
“Other people love it.”
Use reviews and reader reactions.
WEDNESDAY — QUALIFY
“This is exactly my kind of book.”
Use tropes, micro-tropes and book information.
THURSDAY — CONVERT
“I should read this now.”
Use sales, KU, urgency and emotional hooks.
FRIDAY — CONNECT
“I like this author/community.”
Use humour, trends and interaction.
The Rule for Every Post
Every piece of content should do at least one of these things:
Make them FEEL something.
Make them CURIOUS.
Make them TRUST me.
Make them KNOW what they're getting.
Make them WANT the book.
Make them BUY the book.
Make them INTERACT with me.
It does not need to do all seven.
CTA
I don't need a hard sales CTA on every post.
When the content is promotional, use a simple CTA:
Grab your copy of Frostbird Reborn:
Books2Read — Frostbird Reborn
Or find the link in my BIO.
The CTA should be short enough that it doesn't overpower the actual content.
My Overall Rule
I am not trying to create five completely different pieces of content every day.
I am creating one strong idea and using it efficiently.
For example:
One reader review
→ Carousel
→ 5-second Reel
→ Story
→ Facebook post
→ TikTok
One trope idea
→ Carousel
→ 5-second Reel
→ Story poll
One quote
→ Aesthetic Reel
→ Quote graphic
→ Story
This keeps social media manageable while still giving readers multiple ways to discover the same book.
So that was my #POWL post for the day. It was a little more author focused than what I like, but I feel like I need to put it down somewhere, even if it is just of prosperity purposes.
